The Good Note
Client: Bou Khalil Supermarket
Context: These visuals are part of a bigger integrated campaign that won 2 Cannes Lions Silver and 20 other trophies.
Each visuals features an illicit item that was handcrafted from pieces of the Lebanese 1000 pound note, using a collage technique to visually demonstrate that money can buy anything, if handed to street children.
Credits/ Agency: Wunderman Thompson Beirut • Regional ECD: Nicolas Geahchan • CD: Paola Mounla • Senior Art Director: Sally Alzaza • Senior Copywriter: Maya Khourchid • Art Director: Carla Aouad
Make a Call
Client: Touch Telecom
Context: Touch wanted to launch its new 200min talk time plan in a world where texting has taken over. So we decided to highlight a simple truth, that some things aren’t meant to be sent, by text.
Credits/ Agency: Wunderman Thompson Beirut • Regional ECD: Nicolas Geahchan • CD: Paola Mounla
Giraffe
Client: Coca-Cola
Context: We needed to launch the new Coca-Cola can and highlight its main unique selling point: it was a longer can.
Credits/ Agency: Wunderman Thompson Beirut • Regional ECD: Nicolas Geahchan • CD: Paola Mounla • Senior Art Director: Elie Nasr
The Black Burger
Client: Roadster Diner
Context: We needed to launch a limited edition black burger. With a black burger bun to Roadster’s clients, who range from 15 to 65 year olds. So we created 5 visuals, one targeting each decade. All based on the same visual mnemonic device.
Credits/ Agency: Wunderman Thompson Beirut • Regional ECD: Nicolas Geahchan • CD: Paola Mounla • Senior Art Director: Elie Nasr
Life is better with Music
Client: Touch Telecom
Context: We needed to launch the new Anghami (Spotify of the Middle East) bundle. So we chose typical everyday life moments and we overlaid them with people’s favorite songs. highlighting how life, is better with music.
Credits/ Agency: Wunderman Thompson Beirut • Regional ECD: Nicolas Geahchan • CD: Paola Mounla • Senior Art Director: Maya Mohtar
visual song: 'let it rain' in arabic
visual song: 'hello my neighbour' in arabic
Where did the trash go?
Client: Human Rights Watch
Context: Trash filled the streets of Lebanon for over a year and then the trash disappeared. everyone thought the problem was resolved, but the truth is, the trash was being burnt and turned into a very toxic substance. HRW wanted to raise awareness and get people to sign the petition.
Credits/ Agency: Wunderman Thompson Beirut • Regional ECD: Nicolas Geahchan • CD: Paola Mounla • Senior Art Director: Sally Alzaza
translation: Where did the trash go?
translation: The trash is now inside of you