eBay
Full Circle
Fast fashion contributes to 92 million tons of textile waste every year. eBay, home to millions of pre-owned and vintaged authenticated fashion pieces, wanted to encourage people to shop circular.
So we invited Twiggy, icon from the 60’s, back to Vogue to recreate her famous shot from 1967 with the same vintage look and accessories, found on eBay today.
PRINT AD
Twiggy’s recreation appeared as a double page in Vogue Magazine US and British Vogue October 2023 issues.
SOCIAL MEDIA VIDEO
The making of the recreation was captured in a 4 min Vogue Behind the moment social Video that has more than 4 Million YouTube views.
VOGUE WORLD LONDON
We cast 2 more influencers to recreate Vogue archival images that inspired them and together with Twiggy they walked the Vogue World London red Carpet in their recreated looks, from eBay.
SOME OF THE NEWS COVERAGE
https://www.vogue.com/article/sustainability-vogue-world-2023-london
https://www.vogue.com/sponsored/article/twiggy-rita-ora-and-wisdom-kaye-recreate-vogues-archival-moments-using-ebays-timeless-accessories
https://gothammag.com/ebay-vogue-auction
https://creative.salon/articles/work/work-of-the-week-sept-28th-2023
https://mlsandiegomag.com/ebay-vogue-auction
eBay
Met Gala Debut
eBay, home to millions of pre-owned and vintaged authenticated fashion pieces, wanted to encourage people to shop circular.
So we partnered with Ice Spice, New York City’s most fashion forward rapper and interrupted the Met Gala Live stream 2023, watched by millions of fashion lovers world wide. Right in the middle of the live stream we stitched a video of an Ice Spice X eBay curated pre-owned collection, that was shoppable.
MET GALA LIVE STREAM 2023
scroll to 01:04:50 to see the ad stitched in the middle of the livestream
GETTING READY FOR THE MET GALA AFTER PARTY
then Ice got ready for the met gala after party in eBay Prada and Pucci. The video has more than 4 million views on YouTube. eBay’s outfit spent the night among the most fashionable met guest.
USER GENERATED VIDEOS
Fans started creating their own videos of the epic moment. like this video below shows how eBay’s outfit spent the night among the most fashionable met guest.
Jared
Brilliant stories
Two online films that bring to life real stories of real people.
The films highlight brilliant moments centered around brilliant jewelry pieces.